- 21% of U.S. households have at least one cat. Don't make us mad!
- The number of pet-owning households is expected to grow nearly 12% between 1993 and 2000, and another 5% between 2000 and 2010. Don't make us mad!
- 34% of cat-owning households have incomes of $60,000 or more. Don't make us mad
- 32% of those who own their own home, also own at least one cat. Don't make us mad
- Each year Americans spend four billion dollars on cat food. That's one billion dollars more than they spend on baby food. Don't make us mad!
- In an average year, American cat owners spend $2.15 billion on cat food and $295 million on kitty litter. Don't make us mad!
- There are more than 70 million pet cats in the U.S. Don't make us mad!
- United States pet owners will likely spend more than $40 billion in 2007 on pet-related expenses, including food, accessories, veterinary care and gifts, according to the American Pet Products Manufacturers Association. Don't make us mad!
- Demand a plot line where Dwight has a change of heart and becomes a volunteer at a shelter.
- Tell NBC that by making light of killing a cat, they are condoning animal abuse
- Tell them that you are going to tell everyone you know that they should not watch The Office because they think cat killing is a funny plot line.
- Tell them that they should apologize for the poor choice that they made in allowing such an awful plot to air on their network.
Since big advertisers pay attention to dollars, it wouldn't hurt to send letters to pet product companies as well. Let them know that NBC should NOT condone this type of "comedy." There is nothing funny about harming or killing an animal. Period.
Thank-you in advance for taking action kitties. Now I am off to write a lot of e-mails...